New survey of buyers in Calgary’s popular Mission neighborhood consistent with global trend
October 11, 2018 – Calgary, AB – When Calgary developer Harold Sicherman decided to conduct a survey on its buyers in District, the company’s recent condominium project in the Mission, one thing stood out – 65% of the homes were sold to women in the 20-35 age group.
The study reinforced Sicherman’s own intuition and experience– that in-demand locations are high-density areas with lots of amenities. Places where women, old and young, feel more secure and comfortable in walkable environments. Sicherman then launched his latest project in Mission, the Matrix, a 67-home condominium building just off of 4th Street and 17th Ave. SW, two of Calgary’s most popular main streets.
It’s not just Sicherman’s research that shows the emergence of this powerful new group of home buyers, In the USA, the National Association of Realtors (NAR), found* that single women are more active buying homes and condos than single males. Single women bought 18 per cent of the homes sold in 2017. Single men, by comparison, represented only seven per cent of home purchases.
In Canada, a survey for 800 respondents by Bond Brand Loyalty** revealed that women accounted for 49 per cent of all home purchases. Point2Homes, a real estate market intelligence firm, analyzed six million online searches by potential homebuyers in Canada during a three-month period and found the majority of searches were conducted by women***.
Photo caption: Luxury pet wash amenity at the Matrix.
Photo credit: Courtesy of Matrix.
“Here in Calgary, women in our experience are often more confident buyers, and they’re seeking condo-style homes in environments where they have a high degree of walkability and lots of amenities,” says Sicherman, founder of Mission 19 Ltd, and a developer with a 20-year track record developing in Mission.
That women buyers are redefining how homes are bought and sold influenced the design and marketing of Sicherman’s new project, the Matrix. Adding a pet and car wash as an amenity and highlighting the projects’ Walkscore are just two examples.
The $25-million Matrix condominium building will be located at 320 – 19 Avenue SW, a prime spot for mixing lifestyle and convenience and boasting a walk score of 96 and a bike score of 100. According to Walkscore, residents in Mission can walk to an average of 18 restaurants, bars and coffee shops in 5 minutes.
Mission has deep roots from its early development. In 1884, two quarter-sections of land were given to the Oblates of Mary Immaculate to establish a French Canadian Catholic mission. Fifteen years later, Mission was incorporated as the Village of Rouleauville, which was then annexed by Calgary in 1907.
Now, with more than 4,000 residents, the area has a diverse population and attracts many young professionals and students. 42% of Mission’s population is between 25 to 34 years of age.
Matrix is a five storey building that offers five floor plans, with one and two-bedroom units ranging from 612 to 868 square feet. Each home has been designed with thought to providing intelligent space, highlighted by 9 foot ceilings. It offers a level of luxury in its standard features not normally seen in this price range.
Nine homes are listed under the $299,990 mark, making them particularly attractive to young buyers. City of Calgary stats indicate that 42% of Mission’s population is between 25 to 34 years of age.
The design of the building in this location (adjacent buildings are all shorter than Matrix) means buyers from the third floor up can expect views including the Calgary cityscape from North and Northeast facing balconies. This parcel of land offered a rare opportunity for the developers to offer wider setbacks, resulting in larger side yards than typically found in similar buildings. This creates more attractive space and allows more natural light to reach the interiors of the units.
Matrix offers five floor plans, with one and two-bedroom units ranging from 612 to 868 square feet. Each home has been designed with thought to providing intelligent space, highlighted by 9 foot ceilings.
The development aims to provide the best value in Calgary’s inner city, by providing a level of luxury as standard features in all units. The bathrooms feature Valley fixtures, spacious storage and porcelain wall tile. Kitchens supply a gas cooktop and full-size stainless-steel appliance package. Owners will also have heated and secure underground parking, storage, as well as separate bicycle parking and even a dog wash in the parkade.
* Source: https://www.bondinsights.com
** Source: National Association of Realtors. https://www.nar.realtor/sites/default/files/reports/2017/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf
For Media Kit (backgrounders, fact sheet, and photos) visit –
Matrix – Development Location
320 – 19 Avenue SW, Calgary, Alberta