PR & SEO: The dynamic duo that puts your company on the map

Scott Henderson Blog

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

Influencers take narrative-based marketing to a whole new level

Scott Henderson Blog

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...

Calgary PR agency adds to impressive portfolio of BC real estate clients

dHz Media Client Releases, dHz Media

dHz Media wins contracts on Vancouver Island and Cultus Lake CALGARY A.B. dHz Media, western Canada’s leading PR agency for developers, resorts, and destinations, announced today that it has been awarded new contracts for public relations services with B.C. developments The Foothills and Lakeside Cultus Lake. dHz Media is now developing campaigns to increase awareness of The Foothills, a new ...

Building a good media kit

Thea Ness Blog

The do’s, the don’ts and the tips that will have you sounding like a pro Having a good media kit should be an important part of any company’s strategy. The online media kit serves an important purpose by providing all the information media will want/need to know that can't be fit into a single news release. According to a 2017 ...

How to Make a Media Advisory Resonate

Jesse Buchholz Blog

The most successful events start with the pitch Pitching a media advisory is a daunting task, one in which you want to be relevant to the busy editor or reporter you are pitching. There are many news releases, tips or ideas sent to newsrooms every day. dHz Media consultants and writers find your strengths and the stories that make those ...

Kerkhoff Construction uses PR to sell 50 Homes in Kelowna

dHz Media Client Releases, dHz Media

Social media engagements increase ten times with media coverage posts CALGARY, AB and CHILLIWACK, BC – Kerkhoff Construction saw a boost in registrants and a ten-time increase in social media engagements with public relations according to data released today by dHz Media. The developer engaged dHz Media to conduct a four month public relations campaign for its $60 million project, ...

How to pitch media in the year 2017

Thea Ness Blog

Pitching journalists is a tough job and it’s rarely a PR professional’s favorite task, however it’s the most important job in media relations. What is the news in the story? Tell me now. Just getting an acknowledgement reporters have seen your news is tough. You can’t sell news you have to pitch a story. Why is this newsworthy? Why do ...