Pitching journalists is a tough job and it’s rarely a PR professional’s favorite task, however it’s the most important job in media relations. What is the news in the story? Tell me now. Just getting an acknowledgement reporters have seen your news is tough. You can’t sell news you have to pitch a story. Why is this newsworthy? Why do ...

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...

How to do it and get results When pitching long-lead media it is important to understand that this can be a long process. It will take copious amounts of strategic planning and patience. Some things to remember when pitching long-lead media are: do your research, plan it out and be prepared to wait for your story. Arguably, the most important ...