Apex Massage Therapy celebrates 25th Anniversary with Year of Massage promotion

Scott Henderson Client Releases

Service key to success as Massage Therapy Clinic uses AI

CALGARY, AB. The City’s largest massage clinic, Apex Massage Therapy is launching its Year of Massage campaign to mark its 25 years in business. Apex was formed by Shelly MacGregor in 1994 with two massage therapists and has grown to more than 35 registered massage therapists.

Apex Massage Therapy now operates nine spacious treatment rooms from its Briar Hill clinic, located in the community of Hounsfield Heights/Briar Hill at 2012-12 Ave NW. Starting today, those booking an appointment between Sept. 19th – Sept. 22nd will be automatically entered for a draw to win a “Year of Massage”.

Photo caption:
Apex Massage Therapy, president Shelly MacGregor, and her team of massage therapists unveil 25th anniversary balloon arrangement to launch its Year of Massage campaign.
Photo credit: Perry Thompson.

“I attribute our success to two factors. An unrelenting focus on providing exceptional customer service and a concentration of only massage therapy services,” says Shelly MacGregor, president and founder, Apex Massage Therapy. “We stay on top of trends and have recently integrated artificial intelligence technology into our appointment booking software to increase efficiency.”

“The AI makes interactions more efficient as it ‘sees’ patterns not easily recognizable by people. Pairing AI with scheduling helps Apex achieve new levels of customer engagement by meeting expectations of today’s consumers who value instant response and expect personalized engagement tailored to their needs.”

Apex Massage Therapy’s team of professionally trained massage therapists is the only clinic in Calgary to guarantee same-day service if clients call to schedule an appointment prior to 10:00am Monday through Thursday. The clinic provides over 15,000 massages a year and every Apex Massage Therapist is registered with an accredited association in Alberta requiring an equivalent of a minimum of 2200 hours of training.

The Year of Massage winner can choose various massage-style treatments including traditional, natal, deep tissue, hot stone, Thai and couples’ massages. Reflexology and craniosacral treatments are also available.

Apex Massage Therapy is a locally owned small business that is active in the community and regularly donates over $10,000 a year to local charities. It provides over 25 Massage Therapists at Ride to Conquer Cancer every year and supports Rethink Breast Cancer, Ronald McDonald House, among others. It is currently supporting two-time Provincial Champion and short track speed skater, Maggie Beynon, who is currently an Apex Ambassador and receiving help with therapeutic sports massages and also fundraising to support her speed-skating career

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Media Contacts

Meghanne Uptigrove
dHz Media
403 880 5410

Scott Henderson
dHz Media
403 921 2001