downtown condo groundbreaking

Bernard District’s 20-storey ELLA tower holds ground-breaking ceremony

dHz Media Client Releases, ELLA by Mission Group, Mission Group

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Mission Group opens new doors to modern living in highly anticipated downtown condo

KELOWNA, B.C. Shovels broke ground on what will be the newest addition to the Kelowna skyline as Mission Group held a ground-breaking ceremony for ELLA, its 20-storey, 116-suite condominium at the corner of Ellis Street and Lawrence Avenue.

On hand to witness the start of construction were Kelowna Mayor Colin Basran as well as local business owners Gloria and Max Sloan from Pulp Fiction Coffee House, Chef Rod Butters from RauDZ Regional Table, and Tina Mandl from Oranj Fitness. They were joined by Vice President of the Downtown Kelowna Association Yarden Gershony and Castanet General Manager Chris Kearney.

Representing Mission Group were CEO Jonathan Friesen and Vice President of Development Luke Turri.

“Today we are proud to celebrate the official start of construction of the first ever concrete high-rise in Kelowna’s Bernard District,” says Mission Group CEO Jonathan Friesen. “We are honoured to break ground alongside owners of local businesses who have helped transform downtown Kelowna into a dynamic and lively destination full of shops, restaurants, and entertainment.”

Just half a block off Bernard Avenue, ELLA’s central location makes it an ideal spot to enjoy the amenities of downtown urban living. “This prime location offers a sophisticated lifestyle and an outstanding home ownership experience for ELLA residents,” adds Friesen.

ELLA has an exceptionally high WalkScore® of 97 based on its access to everyday goods and services as well as proximity to Okanagan Lake, the recreational City Park and waterfront boardwalk, and the Queensway Transit Exchange.

The design of the building includes retail space along both Ellis Street and Lawrence Avenue with condominium homes starting on Level 6, allowing all ELLA residents to enjoy unobstructed views of the city, lake, and mountains. Each home comes with full height window walls and a private deck.

Photo caption: (l-r) Mission Group Vice President of Development Luke Turri, Castanet General Manager Chris Kearney, Gloria Sloan, Pulp Fiction, Coffee House,  Mission Group CEO Jonathan Friesen, Kelowna Mayor Colin Basran, Vice President of the Downtown Kelowna Association Yarden Gershony, Tina Joslin, Oranj Fitness, and Chef Rod Butters, RauDZ Regional Table.

Photo credit: Mission Group High Resolution: Here

ELLA is 80% sold and construction is expected to be complete in early 2020. The project is also the city’s first concrete condominium building targeting LEED-certified construction and sustainable design.

“The land that ELLA sits on [at Ellis and Lawrence] was purchased from the City of Kelowna last year,” says Mission Group Vice President of Development Luke Turri. “ELLA supports important civic planning objectives – such as the City’s Downtown Plan – and aims to bring a world class standard of living to the Bernard District and downtown core.”

“ELLA’s ground-breaking marks the future of urban living in Kelowna,” adds Turri.

ELLA answers a strong need in Kelowna, which is feeling the impact of people coming to the city in search of lower home prices than the Lower Mainland. Migration-fueled population growth to Kelowna has increased demand for new multi-family housing (CMHC Housing Market Outlook, Fall 2017).

The ELLA Presentation Centre and Display Home is located at 489 Bernard Avenue and is open Thursday to Monday (closed Tuesday and Wednesday) from noon to 5pm.

Photo caption: rendering of ELLA in Downtown Kelowna

Photo credit: Mission Group


Story angles: Real estate, investment, economic resurgence, aspirational lifestyle, urban living, family, LEED construction, Kelowna development, sustainability

To view ELLA’s media kit (backgrounder, fact sheet) please, click – here –
For more information on ELLA. visit
To download high resolution photos, click – here –

Media Contacts:

Scott Henderson
dHz Media

About Mission Group

Headquartered in Kelowna, Mission Group specializes in residential and commercial real estate development and construction. Each Mission Group community is given careful thought and consideration long before construction begins. Their goal to create and nurture homeowner relationships, as well as their modern and well-built designs, has earned them numerous industry awards over the years. These include the Canadian Home Builders’ Association Tommie Gold Awards for Excellence in Creating a Low-Rise Multi-Family Development (2016), Excellence in Semi-Detached or Town-Home Development (2016), Built Green B.C. Builder/Renovator of the Year for Winsome Hill in 2012 and Multi-Family Builder of the Year (2014).