They are savvy and not in a rush, but when they see something they like, they don’t let the unpredictable economy confuse their buying,” Mr. Mahboubi says.

Special to The Globe and Mail

dHz Media Media Coverage, Park Point in the news


The Globe and Mail reports on the boomer buyers boosting the Calgary Condo market at Park Point.


Developers say the demographic mix in Calgary’s downtown condo market has taken on a greyer tinge as a growing number of baby boomers and empty-nesters move to the core, shrugging off their suburban homes and acreages.

Parham Mahboubi, vice-president of planning and marketing for Qualex-Landmark, says the boomers are “practically minded” when it comes to making the move from a suburban to urban lifestyle.

The Vancouver-based high-rise developer is busy with its sixth Calgary project – Park Point – and is seeing a good proportion of buyers in the over-50 crowd despite the economic downturn.

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To learn how dHz Media clients are using public relations to increase sales read: Sold Out! A Case Study on Skaha Hills here.