Success of boutique real estate team leads to independence

Scott Henderson Client Releases, urban-upgrade


Urban Upgrade & NewInfills launches its independent brokerage as market adjusts to Pandemic

CALGARY, AB, October 7, 2020 – Urban Upgrade & NewInfills launches independent brokerage as it finds success with its branding-centric approach to real estate sales and specialization in the new home market. Urban Upgrade & NewInfills’ industry leading methods have led to the company being number 1 in new infills sold and resale listings being sold faster and for a higher price (See Infographic).

Urban Upgrade & NewInfills was formed in 2015 when real estate veterans, Thomas Ferianec and Frances Dares merged their resale and new home marketing & sales businesses. Both founders shared the philosophy that developing talent and employing innovative marketing tactics were key to performance.

Soon after collaborating and combining forces, the sales team at Urban Upgrade & NewInfills was consistently producing top ranking performers despite slower economic conditions in Calgary. The first real estate company to specialize in inner city infill homes, NewInfills quickly became the number one seller of new infills in Calgary. An impressive detail is the number of homes it sells prior to completion. In 2019, it had 50 sales, 28 percent of which were sold pre-completion.

“As the relaunch continues, the real estate playbook is being re-written,” says Frances Dares, broker, Urban Upgrade & NewInfills, “Before the pandemic, we found we could consistently sell our homes faster and for more money by focusing on the highest quality of online content and a strategic marketing focus including professional HDR photos, drone video, and virtual tours. Now, with the pandemic, the demand for quality assets has increased at an exponential rate. The focus on online shopping has made quality content and comprehensive exposure a must.”

Photo caption: Urban Upgrade and New Infills’ real estate team. (l-r) Belinda Parkes, Tony Zihove, Lisa Johnson, Michael Ferianec, Frances Dares (founder), Thomas Ferianec (founder), Michael Johnston, Zee Zebian, Mackenzie Braun.
Photo credit: Urban Upgrade and New Infills

Prior to going independent, Urban Upgrade & NewInfills were formerly part of Re/Max House of Real Estate, where its team consistently ranked #1. Urban Upgrade provides real estate services for residential properties in Calgary and surrounding areas. It is experienced in single-family homes, condominiums and townhomes. It lists properties from luxury single-family residences to small condominiums.

NewInfills is the company’s specialized new home marketing division formed to assist builders and developers of infill properties with the marketing and sales of their homes. The first to provide this service in Calgary, NewInfills offers consulting, marketing, and sales services to builders throughout the inner city. The company routinely works with prospective new infill buyers as well, offering a specialist service for those looking for a new inner city home, often locating properties that can be customized prior to completion. Most real estate agents do not offer this service.

“We really enjoyed the time that we spent working with Re/Max,” says Thomas Ferianec, co-founder of Urban Upgrade & NewInfills, “However, going independent means we can be more nimble in a changing market and provide more control over the marketing services offered to our clients.”

One thing that won’t change following the brokerage transition to independent is the company’s focus on developing talent and supporting its team of Realtors. Serious about investing in its agents, it provides the training and mentorship needed for its agents to become high performing industry professionals.

Urban Upgrade & NewInfills also take their client service seriously, with a comprehensive system of support to ensure impeccable client service. As life-long Calgarians, giving back to the community is also something very important to the company’s founders. Urban Upgrade & NewInfills hosts annual fundraisers for needy Calgarians and has a history of supporting the Calgary Food Bank, the Drop-in Centre, and the Children’s Hospital.


To access the Urban Upgrade and New Infills media kit, click here.

For further information about Urban Upgrade and New Infills, visit

Media Contact:

Scott Henderson
dHz Media Inc.
403 921 2001

About Urban Upgrade and NewInfills

Urban Upgrade provides real estate services for residential properties in Calgary and surrounding areas. It lists all properties from luxury single-family residences, small condominiums and townhomes. is a specialized new home marketing division formed to assist builders and developers of infill properties with marketing and sales. The first to provide this specialized service in Calgary, it also provides services and consultancy to infill buyers.