Collaborative Campaigning: Influencer Marketing in 2020

Meghanne Uptigrove Blog

A growing trend that has rapidly gained traction in the marketing and PR spheres in recent years and proves to be increasingly relevant on a day-to-day basis is known as influencer marketing. Influencer marketing can be understood as the result of campaign collaborations between brands and influential social media figures in which key advertising messages are delivered to targeted audiences ...

PR & SEO: The dynamic duo that puts your company on the map

Scott Henderson Blog

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

Influencers take narrative-based marketing to a whole new level

Scott Henderson Blog

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...

Building a good media kit

dHz Media Blog

The do’s, the don’ts and the tips that will have you sounding like a pro Having a good media kit should be an important part of any company’s strategy. The online media kit serves an important purpose by providing all the information media will want/need to know that can't be fit into a single news release. According to a 2017 ...

How to Make a Media Advisory Resonate

Angela Murphy Blog

The most successful events start with the pitch Pitching a media advisory is a daunting task, one in which you want to be relevant to the busy editor or reporter you are pitching. There are many news releases, tips or ideas sent to newsrooms every day. dHz Media consultants and writers find your strengths and the stories that make those ...

Top Five Tips for writing news releases that get picked up

dHz Media Blog

The first step in obtaining good consistent media coverage Writing a news release that is both informative and interesting can at times be a difficult. As a writer you don’t always feel that what you’re writing about is interesting. Despite what you may think or believe there is always something new and exciting about the story or you wouldn’t be ...

How to pitch media in the year 2017

dHz Media Blog

Pitching journalists is a tough job and it’s rarely a PR professional’s favorite task, however it’s the most important job in media relations. What is the news in the story? Tell me now. Just getting an acknowledgement reporters have seen your news is tough. You can’t sell news you have to pitch a story. Why is this newsworthy? Why do ...

Pitching long-lead media

dHz Media Blog

How to do it and get results When pitching long-lead media it is important to understand that this can be a long process. It will take copious amounts of strategic planning and patience. Some things to remember when pitching long-lead media are: do your research, plan it out and be prepared to wait for your story. Arguably, the most important ...