Calgary’s PARK scores with Sweet Street, life-size art collection at New Horizon Mall
CALGARY and BALZAC AB, Nov. 23, 2020 – New Horizon Mall has launched Sweet Street (#YYSweet), the latest immersive, interactive, art collection from PARK (Promoting Artists | Redefining Kulture).
About the size of a small 3-bedroom apartment, Sweet Street, features art installations from Calgary artists merged into a gigantic board game and located at the main stage at New Horizon Mall (NHM).
With its bright and eye-popping design, a 4-foot gummy bear, massive chocolate bar and candy themed balloon arch, Sweet Street is destined to become one of Calgary’s most Instragrammable locations for the holiday season.
Photo caption: Sweet Street is an interactive art experience and gigantic board game curated by the PARK team and is located at New Horizon Mall.
Photo credit: Brendan Klem.
“We’ve worked hard to make shopping safe at New Horizon Mall, but shopping should be fun too. These art projects are fun as shoppers can up their social media game with cool photogenic backgrounds, while learning about and supporting local artists,” says Alexandra Winn, marketing manager, New Horizon Mall.
Calgary-based, community organization PARK, works with local artists to create murals and interactive art experiences in community spaces. The projects allow artists to share their work with larger audiences and support local businesses.
“PARK is excited to work alongside these talented local artists, Tyler Lemermeyer, Rachael Meckling, Wari Willie-Pepple, and Ekaterina Shagaeva to bring a unique and interactive holiday experience to New Horizon Mall,” says Jessie Landry, founder, PARK. “While COVID-19 continues to impact our lives, we hope this project brings vibrancy to the local businesses in the marketplace here.”
New Horizon Mall is following all health and safety protocols mandated by the Alberta Government and Rocky View County with social distancing markers and signage, curbside pick-up locations and hand sanitizer stations throughout the marketplace. This Holiday Shopping season there will be a social distancing Santa and Christmas Craft Sale.
New Horizon Mall is encouraging visitors to enter a contest for weekly prizes by posting photos on Instagram using the Hashtags:
#YYSweet: @newhorizonmall.official @lemermeyer_
@rachaelmeckling @waripeppledraws @ourparkonline
Local artists who have produced art pieces for the public installation include, Tyler Lemeyer, Rachael Meckling, Wari Pepple, and Ekaterina Shagaeva. See below for artist information. Pictures available.
RESERVE YOUR SPOT NOW
Private tours of the art installation are available November 25th starting at 4 pm or by reservation for media and up to three family members. Tour includes appetizers and refreshments.
To RSVP: firstname.lastname@example.org
About PARK: Promoting Artists | Redefining Kulture Foundation
PARK is a community-oriented platform dedicated to uplifting and celebrating local entrepreneurs, small businesses, artists, and creatives across Canada by raising awareness, and creating opportunities, spaces, and experiences. Over the past few years, PARK has been working closely with local artists to create beautiful and experiential murals and art installations in community spaces. These opportunities allow artists to share their work with larger audiences and build sustainable practices while supporting local businesses and providing a piece of cultural identity to the city of Calgary
Sweet Street Artist Information
TYLER LEMERMEYER @lemermeyer_
Tyler Lemermeyer is an illustrator and artist based in Calgary Alberta. He has received his Bachelor of Fine Arts from the school formerly known as ACAD as well as a Diploma in Digital Design from Vancouver Film School. Lemermeyer primarily works as an illustrator/designer creating work for a variety of different clients. When working on his own artistic practice he creates compositions using a minimal colour palette which document urban environments, people, and objects, drawing inspirations from the world that surrounds him. He loves working large-scale and in the public sphere and hopes to have the opportunity to create more public art in the future.
RACHAEL MECKLING @rachaelmeckling
Rachael Meckling is a fashion & beauty illustrator living in the Alberta Rocky Mountains. With a strong love for nature, women, fabrics and form, she paints whimsical, feminine subjects with a minimalist approach. With a Bachelor of Design from Ryerson University’s Fashion Communication program, Rachael’s illustrations can be seen in fashion publications such as FASHION and Flare, and she is an artistic contributor to companies including Saks Fifth Avenue, McKinley Burkart and Rockwood Luxury Homes. In 2018 she received support from RBC’s Emerging Artist program, and as a result is quickly emerging as one of Western Canada’s most sought-after multidisciplinary artists.
WARI WILLIE-PEPPLE @waripepple_
Wari Willie-Pepple is a digital and traditional illustrator based out of Calgary, Alberta. Pepple draws inspiration from his passion for integrating diversity and often takes a fun and whimsical approach in his traditional comic book style drawings.
Inspired by shapes, proportions, colours and textures, Ekaterina Shagaeva of Dream Design & Decor might be known for her wreaths and giant flowers, but she also happens to be a graduate of the Interior Decorating course at Mount Royal University. Her wreaths have traveled as far as New Brunswick in Canada, and Florida in the US, and her giant flowers have been featured in a number of North American and European magazines. She’s innovative, offering one-of-a-kind photobooths with varying themes including Candy Land, Travel, Alice in Wonderland, and Fall/Thanksgiving.
Interviews and photos are available.
To view New Horizon Mall’s media kit please, click – here –
For more information on New Horizon Mall visit www.newhorizonmall.com/
Scott Henderson, dHz Media
About New Horizon Mall
New Horizon Mall is your marketplace. Located just outside Calgary city limits in Balzac, off the QEII Highway, the mall is close to Century Downs Casino and Racetrack, and the Amazon Southern Alberta Distribution Centre. New Horizon Mall is a grass roots, collective of entrepreneurs, artisans and fresh market vendors. It includes unique stores owned and operated by Alberta small businesses and family enterprises. The mall features North Calgary’s only year round fresh market, Prairie Horizon Fresh Market, the Best Shop, a 15,000-plus square foot department store featuring unique products and value prices and Sky Castle, a 34,000 square foot family entertainment centre opening in fall of 2020. It’s high tech main stage with big screen live video feed is Greater Calgary’s newest venue for a diverse array of entertainment and events throughout the year.