From Mideast to Metro Vancouver, a developer's story

Business in Vancouver profiles Mohammed Esfahani, president of Qualex-Landmark Group

Amber sunlight sifts onto Melville Street below where Mohammed Esfahani, president of Qualex-Landmark Group, has his office. The company, he said, is a boutique developer, and while Vancouver wrestles with big-picture issues of supply, he prefers to work at a human scale.

“The number of units we have built is not a measure of accomplishment,” Esfahani said. “The measure of accomplishment is the design, the quality, the reputation rather than mass production.”

Qualex-Landmark recently launched Green, a project in North Vancouver’s emerging Moodyville neighbourhood. By the time this story appears, the development will likely be sold out. But as Esfahani reviewed the materials specified for the project, he questioned the planned use of hollow-core doors – couldn’t they be solid?

“I decided to change it because I think people should get the best for their money,” he said, adding that the building will also have air conditioning – something unheard of in most condo projects.

An idiosyncratic attention to detail informs each project and each decision. Esfahani’s disarming candour deepens when he’s asked about his motivating philosophy and guiding principles…

Read the full article online at www.biv.com

Those interested in learning more about Qualex-Landmark and to receive updates, please visit www.qualex.ca