Strategy Development
- we work directly with clients to pinpoint and refine their marketing needs
- we prepare a strategic plan with clear objectives and timelines for achieving set marketing goals within the set budget
- we advise upon and implement optimal branding and exposure tactics to achieve business growth targets
Market Research
- we provide qualitative and quantitative research solutions with detailed data analysis to gain insights into relevant markets
- we stay on top of the current news and communications in target market regions
- we investigate the economic, political and demographic situations surrounding relevant regions
- we research the local assets, amenities, climate, recreational pursuits, natural features and economic and population growth statistics in targeted areas
Public Relations
- we help you understand which tactics will better resonate with your target audience, from public speaking events to community initiatives
- we assist in the planning of publicity events and news conferences
- we offer crisis management planning
- we implement digital communications strategies
Media Relations
- we find the media your story matters to
- we craft compelling media materials
- we develop customized media databases
- we provide media training sessions for each spokesperson to effectively communicate key messages with confidence
- we execute media outreach and follow up
- we coordinate interviews, media tours and media liaising
Digital & Social Media Marketing
- we create a customized digital marketing and social media strategy and content plan to meet clients’ objectives
- we ensure content is shareable on social media platforms such as Facebook, Twitter and LinkedIn and that content is engaging and visually appealing
- we provide strategies to increase website traffic and brand awareness in the digital media world
Advertising & Sales
- we work to get the best visibility in key advertising channels within the client’s budget
- we develop persuasive print, online and radio ads that make companies stand out
- we provide media buying services and innovative advertising solutions through media partnerships