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A growing trend that has rapidly gained traction in the marketing and PR spheres in recent years and proves to be increasingly relevant on a day-to-day basis is known as influencer marketing. Influencer marketing can be understood as the result of campaign collaborations between brands and influential social media figures in which key advertising messages are delivered to targeted audiences ...

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...