Collaborative Campaigning: Influencer Marketing in 2020

Meghanne Uptigrove Blog

A growing trend that has rapidly gained traction in the marketing and PR spheres in recent years and proves to be increasingly relevant on a day-to-day basis is known as influencer marketing. Influencer marketing can be understood as the result of campaign collaborations between brands and influential social media figures in which key advertising messages are delivered to targeted audiences ...

PR & SEO: The dynamic duo that puts your company on the map

Scott Henderson Blog

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

Influencers take narrative-based marketing to a whole new level

Scott Henderson Blog

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...

Tourism Golden named winner of 2017 BC Destination Marketing Organization Association Professional Excellence Award

dHz Media Client Releases, Tourism Golden

Golden, B.C.  Tourism Golden is thrilled to announce that they have received the 2017 BC Destination Marketing Organization Association Professional Excellence Award.  Presented by the Tourism Industry Association of Canada and Destination Marketing Association International, the Award recognizes a community Destination Marketing Organization for their commitment, outstanding marketing performance, accountability to and collaboration with the tourism industry in British Columbia. “We are honoured ...