PR & SEO: The dynamic duo that puts your company on the map

Scott Henderson Blog

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

Pitching long-lead media

Scott Henderson Blog

How to do it and get results When pitching long-lead media it is important to understand that this can be a long process. It will take copious amounts of strategic planning and patience. Some things to remember when pitching long-lead media are: do your research, plan it out and be prepared to wait for your story. Arguably, the most important ...

Building a good media kit

Scott Henderson Blog

The do’s, the don’ts and the tips that will have you sounding like a pro Having a good media kit should be an important part of any company’s strategy. The online media kit serves an important purpose by providing all the information media will want/need to know that can't be fit into a single news release. According to a 2017 ...

How to Make a Media Advisory Resonate

Scott Henderson Blog

The most successful events start with the pitch Pitching a media advisory is a daunting task, one in which you want to be relevant to the busy editor or reporter you are pitching. There are many news releases, tips or ideas sent to newsrooms every day. dHz Media consultants and writers find your strengths and the stories that make those ...

Calgary PR agency adds to impressive portfolio of BC real estate clients

dHz Media Client Releases, dHz Media

dHz Media wins contracts on Vancouver Island and Cultus Lake CALGARY A.B. dHz Media, western Canada’s leading PR agency for developers, resorts, and destinations, announced today that it has been awarded new contracts for public relations services with B.C. developments The Foothills and Lakeside Cultus Lake. dHz Media is now developing campaigns to increase awareness of The Foothills, a new ...

Kerkhoff Construction uses PR to sell 50 Homes in Kelowna

dHz Media Client Releases, dHz Media

Social media engagements increase ten times with media coverage posts CALGARY, AB and CHILLIWACK, BC – Kerkhoff Construction saw a boost in registrants and a ten-time increase in social media engagements with public relations according to data released today by dHz Media. The developer engaged dHz Media to conduct a four month public relations campaign for its $60 million project, ...

Calgary communications agency continues to develop young talent

dHz Media Client Releases, dHz Media

dHz Media promotes Thea Ness to Account Coordinator Calgary, AB – dHz Media, a public relations agency for developers, resorts, and destinations, is excited to announce the promotion of Thea Ness from public relations intern to full-fledged account coordinator. Ness began with dHz Media in January after being hired through the work experience program at Mount Royal University (MRU). Through …