PR & SEO: The dynamic duo that puts your company on the map

Scott Henderson Blog

Intro + History of Public Relations and SEO It is hard to imagine PR and SEO being two separate entities. Prior to the Internet and SEO’S emergence in the early nineties, public relations strategies didn’t consider creating content that would be easy to find on the World Wide Web. For today’s PR professional, SEO and PR strategies are interconnected to ...

Collaborative Campaigning: Influencer Marketing in 2020

Meghanne Uptigrove Blog

A growing trend that has rapidly gained traction in the marketing and PR spheres in recent years and proves to be increasingly relevant on a day-to-day basis is known as influencer marketing. Influencer marketing can be understood as the result of campaign collaborations between brands and influential social media figures in which key advertising messages are delivered to targeted audiences ...

How to pitch media

dHz Media Blog

Pitching journalists is a tough job and it’s rarely a PR professional’s favorite task, however it’s the most important job in media relations. What is the news in the story? Tell me now. Just getting an acknowledgement reporters have seen your news is tough. You can’t sell news you have to pitch a story. Why is this newsworthy? Why do ...

Influencers take narrative-based marketing to a whole new level

Scott Henderson Blog

What is influencer marketing? Gone are the days where companies market themselves through pushy narratives and stale statistics. In today’s ever-evolving and interconnected world, companies are continually discovering ways to create publicity, position their brands, and engage potential and existing customers. Defined by Huffington Post, “Influencer marketing is simply the action of promoting and selling products or services through people ...

Building a good media kit

dHz Media Blog

The do’s, the don’ts and the tips that will have you sounding like a pro Having a good media kit should be an important part of any company’s strategy. The online media kit serves an important purpose by providing all the information media will want/need to know that can't be fit into a single news release. According to a 2017 ...

How to Make a Media Advisory Resonate

Angela Murphy Blog

The most successful events start with the pitch Pitching a media advisory is a daunting task, one in which you want to be relevant to the busy editor or reporter you are pitching. There are many news releases, tips or ideas sent to newsrooms every day. dHz Media consultants and writers find your strengths and the stories that make those ...

U-Six launched to address housing shortage at UBC Okanagan

dHz Media Client Releases, Mission Group, U-Six by Mission Group

Share this Post Low vacancy rate and shortage of campus housing creates investment opportunity KELOWNA, B.C. Mission Group has announced today the launch of U-Six, its fifth condo project in three years in the University District neighbouring the University of British Columbia’s (UBC) Okanagan campus. With U-One through to U-Five having sold out the expansion of the U-District has been ...