an interior image of a Park Point condo in the Beltline

In three instances, people who bought at Park Point didn’t just get one condo, they selected two.

Calgary Herald

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Calgary Herald on Park Point Beltline Condos

The Calgary Herald reports on the amenities and locale of Park Point by Qualex-Landmark.

Calgary Herald

It’s down to the home stretch for Qualex-Landmark’s $110 million skyscraper in Calgary’s Beltline district. After breaking ground in October 2015, Park Point is about 90 per cent complete and expected to offer first occupancies this August.

Eighty per cent of its 289 condos are now sold, and the remaining options start from the $290,000s.

“While modelling and display suites are a huge part of the sales and marketing process and offer incredible tools to help people visualize their future home, once a project is completed nothing compares to the real thing,” says Parham Mahboubi, vice-president, planning and marketing for Qualex-Landmark. “It’s taking the experience to an entirely new level.”

“When a project is completed, the home starts to live and breathe unlike renderings, which are more static,” he adds.

Lobby and amenity areas are more challenging to showcase in pure digital form, Mahboubi says — and for the exterior architecture — “while a miniature scale model or rendering is extremely helpful, it falls short of providing anyone with that awe-inspiring feeling from a completed skyscraper.”

As it nears completion, here are five things about the 34-storey tower — Qualex-Landmark’s sixth development in Calgary:

The views become real

In an upscale highrise, sightlines are a selling feature. Among the assortment of views at Park Point are Central Memorial Park, and others where the Calgary Tower feels within reach.

“For years, we have been able to provide homebuyers with the view outlook from every elevation in a building using blimp aerial photography or more recently drone technology,” says Mahboubi. “The one limitation is that these do not provide the homebuyer with the exact view span until the building is completed.

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