Digital sector grows as Sproing Creative acquires local firm

Scott Henderson Client Releases, Sproing Creative

Salmon Arm’s Perimeter Design sold as digital marketing company opens office at Innovation Centre

SALMON ARM and VERNON BC, December 22, 2020 – Vernon-based, Sproing Creative Ltd., a rapidly growing, full-service creative marketing agency specializing in branding and digital marketing, announced today that it is acquiring Salmon Arm design and website company, Perimeter Design. Sproing Creative’s first satellite office will open on January 1st, 2021 in the Salmon Arm Innovation Centre – Powered by SASCU.

“We looked at the success of Salmon Arm’s economic diversification, its growing tech sector and we wanted to be a part of it,” says Heath Fletcher, Founder, Chief Marketing Officer (CMO), Sproing Creative. “For almost two decades, Perimeter Design has provided exemplary service and results for many businesses and organizations in Salmon Arm and the surrounding areas. We will continue that tradition as well as being supporters of the community.”

Salmon Arm is home to a unique cluster of technology businesses, many are in the sawmill equipment manufacturing sub-sector, while others are diverse including software developers, robotics, and advance design and engineering companies. As of June 2020, the City of Salmon Arm has more than 130 high tech businesses operating and employ more than 1000 people. (Source: Statistics Canada, Business Register, June 2020 dataset.)

Formed in 2011 by creative director and photographer, Heath Fletcher and website developer Clint Ingham, Sproing Creative merged technical expertise with creative talent to provide a diverse range of services under one unified brand. To facilitate the business merger, Fletcher and Ingham received business consulting from Vernon business coach Real Rousseau.

Engineer by degree, with extensive business experience in real estate, property management, forestry and engineering software, Rousseau proved to be the final prong for Sproing’s business model and is now the company’s Chief Executive Officer (CEO). Unlike most creative agencies, Sproing offers business consulting and helps companies with growth strategies, in addition to providing innovative marketing services and creative design.

“Working with entrepreneurs is exhilarating, they are experts in their industries and whether it is launching a new business, product or service or helping to build an exit strategy, we found that providing business strategy ensured that marketing tactics matched business objectives,” says Real Rousseau, Partner and CEO. “On average, we’ve increased annual sales of business coaching clients by 13%.”

In the last ten years, the marketing industry has experienced phenomenal change as digital technologies have taken over from traditional methods. Sproing Creative started its rapid growth in 2016 when it focused on new, innovative tactics that provide instant measurability and precision audience targeting like digital marketing, social media marketing and content marketing.

With the acquisition, Sproing Creative has more than 150 new clients who currently receive graphic design and website services who can now take advantage of a whole line up of additional creative and tech services like digital marketing, online brand awareness growth and content production.

“For us, it wasn’t so much the right time to sell as it was the right partner,” says Salmon Arm residents Ryan and Tina Anderson, who built Perimeter Design. “We’ve spent 18 years working with local businesses and building our client list so it was very important to make sure our clients would be looked after. Sproing Creative shares our values and their early commitment to set up shop in Salmon Arm is proof we made the right choice.”

Photocaption: (l-r) Heath Fletcher, Founder, Chief Marketing Officer (CMO) and Real Rousseau, Partner Chief Executive Officer (CEO) of Sproing Creative at the 2020 Business Excellence Awards sponsored the City of Vernon. Sproing Creative won Employer of the Year.
Photo credit: supplied by Sproing Creative.

“We are pleased to welcome Sproing Creative to Salmon Arm and as a coworking tenant at the Innovation Centre Powered by SASCU. Sproing is an excellent addition to our well-established creative economy. We look forward to the innovative solutions that Sproing will contribute to our business community,” says Lana Fitt, economic development manager, Salmon Arm Economic Development Society.

Sproing Creative is a full-service creative agency that offers the following services: business growth strategy, marketing strategy, brand development, graphic design, social media management, digital marketing, web development, video production, photography, podcast and audio recording, copywriting and Search Engine Optimization.

With more than 20 employees, Sproing Creative offers clients an expert team of business consultants, marketing experts, copywriters, graphic designers, photographers, filmmakers and web developers. Its headquarters is in Vernon, located 302 – 2520 53rd Avenue and January 1st, 2021, they will open their first satellite office in the Salmon Arm Innovation Centre – Powered by SASCU on Shuswap Street in downtown Salmon Arm.


For more information on Sproing Creative:

Media Contacts:

Scott Henderson, dHz Media